Mean Machine Welcomes Music Agent Louisa Bisio

Music and sound company Mean Machine today announces its first hire, Louisa Bisio as music agent.

In her new role, Louisa will blend marketing and business development to elevate Mean Machine’s presence in the industry and ensure its bespoke music solutions resonate with a wide array of clients. She will also leverage her active participation in the music and advertising communities, as well as her time spent attending conferences, creating music, and networking with industry professionals to keep Mean Machine at the forefront of sound innovation. 

Backed by a foundation in multicultural advertising, Louisa has honed her craft across various roles throughout her career. As an ad strategist and producer, she worked on diverse campaigns focusing on ethnic and bicultural markets for Clorox, MillerCoors, Diageo, PepsiCo, and Billboard Latin Music Awards, while later going on to embrace the creative challenges of brand marketing in tech as a VP. 

Since venturing into music licensing and supervision full time, Louisa has harnessed the transformative power of sound in storytelling through work spanning music publishing, collaborating with artists and sync agencies to curate playlists for films, TV, and advertisements, and overseeing sonic branding projects. She keeps up to date with the latest in music as a member of the Guild of Music Supervisors, and is mentored by the likes of Karl Westman (former director of music, Ogilvy), Jennifer Pyken (‘Workaholics’, ‘Reservoir Dogs’), Yay Team (‘Big Mouth’, ‘Pam & Tommy’, ‘American Horror Story’), Michael Lau (former sr. director of creative IT and marketing development, Warner/Chappell Music), and Chen Neeman (producer for Demi Lovato and Miley Cyrus).

Louisa also serves on the boards of Women in Music, and Ad Club Colorado. She will be managing her seventh Ad Day conference with Ad Club Colorado in the coming year, bringing together agency leaders and brand marketing directors for networking, talks, and thought leadership, with past keynote speakers including Jeff Goodby (Goodby, Silverstein & Partners), Zachary Roif (Mischief), and Tiffany Rolfe (R/GA). Through Women in Music, she will also be working with local stakeholders to put on an artist-run conference, showcasing their perspectives and how they navigate their careers.

In parallel to her professional path, Louisa’s passion for music consistently finds expression, whether through playing herself or managing an evening open mic. Her band, Heart Shaped Zombie, is set to release new music and videos in the next year.

Louisa Bisio comments, “What drew me to Mean Machine was a unique blend of personal connection and professional admiration. I first met Martin Estrada, EP, at the birthday party of the singer from Nico Vega, the best band in the world and the best singer EVER! We found out we were both attending the Guild of Music Supervisors’ award show the next day, where Martin was performing with Macy Gray, and that same week, he was on TV with Lady Gaga at the Oscars. My eagerness to join was further cemented by ECD Clemente Bornacelli’s career as an award-winning creative director at leading agencies like BBDO, TBWA Chiat/Day, and Media Arts Lab, and his role in shaping brand narratives for giants like Pespi, Volkswagen, and HBO.”

She adds, “As a brand marketer, I was keen to attach my name to a company with such potential to reshape how music amplifies storytelling in advertising, and grasp the opportunity for sound innovation. Additionally, it’s minority-run, and the artists we work with have a breadth of diversity, allowing us to make niche music that resonates profoundly with ranging audiences. This commitment to pushing boundaries and creating bespoke music solutions is what excited me the most about joining the team.”

Devin Hoffman, musical director, adds, “Louisa is an absolute pro, through and through. If there was one thing that was more impressive than her professionalism, it would be her taste in music. Musicians get a bad rap for being disorganised because their heads are so deep into their art, but when we met Louisa, we knew immediately that she was on top of everything, and that’s something we needed from a new hire. It’s the first time we’ve brought someone on in a full time capacity, which is a milestone for us: it means we’ve reached a new level, surpassing the capacity of what the original three partners are able to handle."