Media by Mother Promotes Tim Haarmann to Managing Director, New York

Media by Mother's founding ethos from its 2021 launch remains the same nearly four years later: Transparency. Having achieved its five-year growth goals ahead of forecast last summer, the indie media agency is focused on becoming the blueprint of a contemporary, objective media agency. Tim Haarmann will be instrumental in this evolution. He has been appointed managing director, New York and will also remain head of integration.

Based in New York, Tim will continue to lead Media by Mother’s strategic approach for its clients, ensuring brand growth through the effective and efficient distribution of creativity. In his nearly two years at the agency, Tim has contributed to the growth of clients, including Amica Insurance, GoPuff, and PREMIER Bankcard.

Dave Gaines, CEO and founder of Media by Mother, said, “The media agency business, in particular, has to move beyond the financial engineering of budgets and get back to creating work that works. Key to that is real literacy in both creative and media crafts and how they work together to deliver growth. Tim is fluent in both sides and can think big picture on how we can continue to solve complex problems for our clients.”

Media by Mother’s approach is already driving incredible results. In 2024, Amica Insurance continues to achieve outstanding growth outcomes, PREMIER Bankcard accelerated its digital transformation journey, and GoPuff successfully launched in the highly competitive NYC market. These successes showcase the impact of combining creativity with strategy and the value of forging deep connections with our clients and their audiences.

"The Amica brand has undergone transformational change over the last three years, thanks in large part to our partnership with Media by Mother. When we selected Mother as our agency of record, we sought an independent, full-service agency to help us reimagine the future of our 117-year-old brand. The Mother team has guided us through a highly competitive insurance landscape with a unique communications plan that balances upper-funnel brand building with lower-funnel performance marketing," stated Tory Pachis, SVP of marketing and communications at Amica Insurance. "Their expertise in strategic partnerships has been instrumental in securing high-profile collaborations with HGTV, Roku, Discovery Networks, and, most recently, the Boston Celtics. We're proud of this partnership and grateful for their stewardship of the Amica brand, and would like to congratulate Tim on his promotion to Managing Director of Media by Mother."

Tim commented, "I’m incredibly excited to step into this new role at Media by Mother, a company that truly values creativity, innovation, and meaningful connections. We’re here to break the mold, infusing heart and bold thinking into everything we do to deliver standout results for our clients. Together, we’re ready to push the boundaries of what media can be and create something extraordinary."

Before Media by Mother, Tim was the EVP, integrated client lead for Enterprise Holdings, Inc. (EHI) at Dentsu International, and led a team of over 130 people for EHI’s Enterprise, National, and Alamo car rental brands.