Media.Work Joins Forces with PlayStation to Launch New PlayStation Productions Ident

Media.Work is a collective of innovators, designers, artists and creators, who are exploring visual ways to convey ideas. Working together with Sony Interactive Entertainment's production company, PlayStation Productions, the Media.Work team has launched an opening animation which is to be played before all PlayStation Productions projects going forward. Designed and animated by Media.Work's artists, the ethereal ident allows viewers to discover a universe full of iconic heroes, from 'The Last of Us' characters Ellie and Joel, to Kratos from the 'God of War' series. The animation was presented for the first time at the world premiere of the 'Uncharted' movie. Shown on big screens, the film was experienced by millions of PlayStation enthusiasts and movie-goers alike. 

The film reveals the PlayStation world’s features through the main narrative lines, such as characters, space, and light. Combining these visuals, recognisable colours, heroes and surroundings creates a sense of boundless space of unlimited possibilities. Lighting the iconic characters with blue rays, the film's magic grows and presents the monumental - but realistic - nature of the featured heroes. Continuing throughout the film, the light emphasises unique compositional details, creating the charm of a futuristic world.