FAMILIA UK signing Maxime Quoilin, who is represented by Good Company in the states, latest promo for Meek Mill and Justin Timberlake holds a message of resilience in the face of adversity, and pays tribute to the late rapper Nipsey Hussle.
Alongside performances from Mill and Timberlake, the audience follow the struggle of a young woman after bearing witness to her father’s arrest. From rock bottom we see her channel her distress into boxing, and subsequently grow stronger until the day they are reunited.
Maxime says: “I'm really excited to put this one out. I've worked on a whole range of creative stuff for music artists, but to finally tackle directing and doing music videos is awesome. It was interesting to do something a bit more narrative which isn't often the case for hip-hop music videos. We shot entirely on film so that was a completely different way to operate that I'm used to. I feel blessed I get to learn from extremely talented people around me while doing what I like, it's still astonishing to me.”