Meet Icons of Greatness in Publicis UK & US' Inspiring Cadillac Spot

The people most passionate about pursuing their dreams and making them a reality are the ones who drive the world forward. Their irrepressible spirit is the inspiration behind Cadillac’s new Dare Greatly philosophy. 

Publicis, along with Independent Media director Doug Liman and acclaimed cinematographer Janusz Kaminski have bought this new brand positioning to life with a series of films starring creative luminaries and Silicon Valley entrepreneurs. 

Set in downtown New York, these atmospheric films feature icons including Richard Linklater, Anne Wojcicki, Steve Wozniak, Jason Wu and Njeri Rionge expanding on their personal approaches to life and the power of daring.