Meet the Unlikely Adland Superfans in The One Show's Call for Entries

The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous 'Be Famous Famous' campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted here, with third-quarter deadline November 30th, 2017 and final deadline January 31th, 2018. Juries will be announced shortly.

The integrated 'Be Famous Famous' campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”.  

The 'Fanatics' launch video offers a humorous look at what it’s like to reach a new height of fame by featuring “man on the street” interviews with people who are rabid fans of One Show winners and fawn over their advertising heroes as if they were Beyoncé or Prince Harry. 

“JWT’s campaign is a tongue-in-cheek take on fame and how The One Show can make it possible,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “At the same time, entering work also helps the industry overall because The One Club is a global non-profit organisation that uses awards revenue to give back to the industry through nearly two dozen education, professional development, gender equality and inclusion and diversity programs for creatives around the world at all levels.”

“There’s a lot of tension in the world right now, so we wanted to create something that makes people smile,” said Aaron Padin, Head of Art & Design, J. Walter Thompson New York. “We took a hyperbolic look at what it means to win at the One Show to poke a little fun at ourselves.”

One Show Awards juries focus on creativity of ideas and quality of execution. Judging will take place in March 2018, with finalists revealed in April and winners announced and celebrated at The One Show galas on May 9th and 11th, 2018 as part of Creative Week in New York.