Melting Cheese and TikTok Is a Recipe for Success for Ardmore

Ardmore's TikTok adverts for Dromona have been singled out by the platform as some of the best performing in the food and drink sector worldwide this month and have been shared globally on TikTok’s Inspiration Section alongside international brands like Subway and Tilda.

Ardmore used the platform to raise awareness of Dromona’s award-winning Butter and Cheese amongst younger consumers in new, different and engaging ways.

With TikTok providing an immersive, full screen and sound-on experience, Ardmore ensured the creative was tailored around the strengths of the platform. The team knew that audio is an immediate way to capture an audience’s attention on TikTok so this was central to the creative.

All other audio elements were removed, leaving only the SFX to create two sensory ASMR (Autonomous sensory meridian response) style ads. The cheese toastie ad proved particularly effective, almost creating a Pavlovian response when viewed — it’s amazing how inspiring melting cheese can be!