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Group745
Group745
Group745
Group745
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Group745
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Creative in association withGear Seven
Group745

Metabo HPT Encourages You to Draw Pride from Your Creativity

20/09/2024
Advertising Agency
Los Angeles, USA
117
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The campaign was created with Team One

Team One is launching the latest campaign for Metabo HPT, Make Move Go, a campaign specifically designed for their unique audience - the professionals who are inherently curious, always seeking to expand their horizons and are looking for a brand and products that can help them get to the next level . They thrive on problem solving and view every challenge as a chance to gain new knowledge or skills. 

The campaign is set to disrupt the status quo in the tool industry, targeting those who draw pride from their creativity, are unafraid to seek out the unconventional approach, and who possess a relentless learners’ mentality.

To campaign includes:

  • Connected TV (CTV): Engaging their audience with compelling, narrative-driven content.
  • Digital Banners: Capturing attention with striking visuals and targeted placements.
  • Influencers: Partnering with influential creators who embody the spirit of the Striver.
  • Social Media: Utilising both paid and organic strategies to foster community and engagement around the cordless tool line.

Metabo HPT’s latest campaign embraces the authenticity and individuality that is endemic to the brand while also leaning into the emotional connection it shares with users, empowering individuals to be limitless in achieving excellence. Metabo HPT is more than just a tool brand; it is a symbol of innovation and independence for those who dare to forge their own path. 

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Agency / Creative
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