Method & Madness’ Jessica Batson Spotlights 'Real World' Readiness for Sullivan University

Sullivan University, a pioneer in career-focused education, is pleased to present 'The School of Doing,' an innovative initiative created in collaboration with Doe-Anderson, and directed by Jessica Batson. This campaign, a testament to the university's dedication to providing students with real, hands-on learning experiences, is a result of the collective efforts of these three entities.  

Britt Riley, VP, group creative director at Doe Anderson stated, "We wanted this campaign to feel as hands-on and engaging as the education it promotes. We aimed to tell this story with a fresh, modern approach that speaks directly to today’s students and emphasises the value of practical experience in education.”

Jessica Batson, an acclaimed director known for her bold storytelling, blends vivid colours and dynamic camera movement into surreal visual. With a background in commercial and artistic filmmaking, she brings a unique perspective, making her the ideal choice to capture the vibrancy of Sullivan University's educational offerings.  

“The Sullivan “School of Doing” campaign was a colourful playground for our team! The campaign plunges viewers into a world bursting with colour and inspirational imagery. We built five colourful environments that were based in reality, but were dripping with fantastical elements. Sullivan University and Doe Anderson were wonderful creative collaborators and partners! We hope you find as much joy in experiencing the campaign as we did in bringing it to life,” stated director Jessica.

In 'The School of Doing' campaign, Jessica uses her expertise to craft visually captivating ads that highlight Sullivan University's Culinary and Baking, Digital Technology, and Patient Care programs. Her direction showcases the hands-on learning that prepares students for real-world challenges and opportunities.

Jessica Batson's direction has revitalised the campaign's radio, digital, and TV elements, aligning perfectly with the university's mission to equip students for workforce success.