MGM Resorts International’s ARIA Launches ‘This Is How We Vegas’ Campaign

ARIA Resort & Casino isn’t like any other Las Vegas resort. And because of that, it attracts guests who aren’t like any other guests. Its unique audience of discerning travellers simply know better. They come for the way the sun bathes the room in light at dawn, or to relax deeply in the Shio Salt Room. They come for the 20-year Japanese Whiskey poured over a spherical ice cube. Or the crunch and melt of the Beef Wellington. In short, ARIA is for those who do Vegas their own way.

While we are maintaining the tagline ‘This Is How We Vegas’, the latest campaign for ARIA from McCann New York focuses on demonstrating how ARIA is for people who are in the know – people who have been to Vegas and experienced it before – and now they know better.

The campaign launched February 15th  and will continue to run throughout the year. It includes OTT, OLV, Print, OOH, Social, Digital, and on-property.