senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

‘Mi Casa, Su Casa’ in This Mexican Real Estate Spot

27/02/2019
198
Share
FCB&FiRe emphasises Mexican pride in moving campaign

Inmuebles24, the largest real estate portal in Mexico, and FCB&FiRe has launched ‘Mi Casa, Su Casa’ with the concept #MeSientoMexicano (I feel Mexican) showing the feeling of pride that is strengthened after finding a home.

The campaign tells the stories of those who are proud of Mexico, either because they were born there or because they decided to be a part of it.

Lulo Calió, FCB&FiRe CCO, says: “Mexico welcomes you as if it were your own home, it is part of its culture, like food, traditions and solidarity. In this new work, we intend to highlight the best of the Mexican people from the eyes of someone who is not, but feels part it.”

Alejandro García Del Río, Inmuebles24 head of marketing in México, adds: “We enjoy feeling proud of being Mexican and it is something we love to share with people from all over. In this campaign, we talk about all those stories of those who find their place in Mexico, because we know that behind every real estate ad on our platform there are illusions, goals and objectives of all people who want a home.”

With this multi-platform campaign, Inmuebles24 tells how Mexico is one of the countries that generates more pride between its inhabitants.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Family Reunion
Kids of Immigrants
21/11/2024
2
0
More Than Insurance
Chubb Insurance
21/11/2024
11
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0