Miami Ad School Taps F/Nazca Saatchi for 'Double Tap Ads' Instagram Project
The Miami Ad School/ESPM has developed a collaborative project for its students. The profile "Double Tap Ads" on Instagram features unfinished graphic images that need to receive a 'like' to be completed. Click here to view the project.
Created by F/Nazca Saatchi & Saatchi, the project is the result of a collaboration with students from the school. The profile consists of images that will only take on their final form when receiving a double tap by the user.
According to Paulo Sergio Quartiermeister, Director of Miami Ad School/ESPM: “The project stimulates creativity of students and offers various possibilities, in a fun way, starting from the heart of a like”.
