senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Michael J Ferns' Informative Spot Ousts Power of Illegal Money Lenders

15/06/2021
Freelance Directors Agent
London, UK
51
Share
Johnny Foreigners directors 'Ending the Harm' highlights the power of organised criminal gangs in Northern Ireland

Johnny Foreigner's Michael J Ferns directs new ‘Ending the Harm’ campaign, launched in Northern Ireland to raise awareness of the devastating impact illegal money lenders have on the community.

The series of TV, radio and online adverts aims to address the 'societal shrug' towards some actions of organised criminal gangs operating under the trappings of paramilitaries.

They highlight the impact on victims, but also on their families, the local community, and wider society.

Michael says: “Although fictional, our protagonist acts as an avatar of the many vulnerable young people like her. She is a victim of circumstance. Of her poverty, of her premature responsibility, of the adult circumstances with which she contends. These environmental and social factors are not a justification for her worsening situation, they are precisely why she is vulnerable to callous predators who look to exploit her. One naive mistake shouldn’t set the course for your life. I hope that this campaign can shed light on this very present danger.”

Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Johnny Foreigner
Thought Leaders
Is It Funny Though?
15/11/2024
166
0
Hires, Wins & Business
Slim Jim Lands at Johnny Foreigner
07/11/2024
68
0
ALL THEIR NEWS
Work from Johnny Foreigner
Language
World Gold Council
13/11/2024
14
0
Wizards of Baking
Food Network
25/10/2024
19
0
Stand By or Step Up
British Heart Foundation
06/09/2024
17
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0