MikeTeevee: An In-House Creative Leader's Best Kept Secret

MikeTeevee’s mission is simple - they want to help in-house creative leaders deliver outstanding work that can sit proudly alongside output from the industry’s top agencies. 

It’s true - many in-house creative teams are initially born out of cost efficiency measures. But, as teams evolve and prove their value, it becomes clear that their potential extends far beyond an economy drive. 

Ambitious in-house creative leaders have an unparalleled understanding of their brand, incredible access to their marketing counterparts and a seat at the table that is far further upstream than any agency. It follows that in-house leaders find themselves wanting to take greater ownership of the creative process. 

The point at which an in-house creative team starts tackling briefs for high creative, high impact projects is the point at which many choose to partner with MikeTeevee. “We’re seeing outstanding creative coming from in-house teams and it’s our greatest pleasure to support our partners as they lead Tier One campaigns from within. We thrive on engaging our production expertise to help elevate their ideas and bring them to life.” explains Ellen Utrecht, founder of MikeTeevee. 

A partner to brands since 2011, MikeTeevee has been at the centre of the creative in-housing movement as it has evolved. They believe the past couple of years have seen a real tipping point. “It’s incredible to see more and more brands entrusting highly creative campaigns to their in-house teams”, says Ellen. 

“In the past two years we’ve worked on projects that have won Cannes Lions and D&AD Pencils, and it’s amazing to witness how keeping the credits in-house can positively impact culture and motivation. The sky really is the limit for in-house creative teams.” 

Despite having been a partner to global brands including Lego, DoorDash and Gymshark, you won’t often see MikeTeevee’s name mentioned in press releases or at awards ceremonies. They are usually found behind the scenes, providing scalable creative production expertise and access to fresh creative talent that has led to them being referred to as an in-house creative leader’s best kept secret. And that’s just how they like it.