Mini Figurines Come to Life to Celebrate the Holiday Season in Spot for Harry & David Gifts

On October 24, a holiday campaign created for Harry & David by Energy BBDO, in collaboration with the Harry & David in-house brand marketing team, will be introduced across a variety of media.

Called 'Moments in the Making', the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making.

The campaign will run on multiple platforms, including TV, social, email, and website, to create an integrated experience for holiday consumers. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season.

The spot was created using miniature, 3D-printed figurines that were hand-painted to look like the actors cast in the spot. Additional elements, like the snow and sparklers, were added in post-production. 

“Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, group president, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments.  We can’t wait for everyone to see it.”

“We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, co-chief creative officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.”