MINI Spreads Some Big Love for Latest Campaign

Anomaly captures the joy of driving a MINI for joyful latest campaign. People from all walks of life settle their differences to spreads Mini’s message of ‘Big Love’, from the very beginning right up to the latest model. 

MINI said of the project: 

AT MINI, WE ARE ALL ABOUT BIG LOVE.

BIG LOVE IS OPEN-HEARTED, OPTIMISTIC & CELEBRATES THE BEAUTY OF DIFFERENCES.

BIG LOVE sees richness in diversity.

BIG LOVE believes that although we are all different, we are pretty good together.

Our cars are built with BIG LOVE; cars for everyone to express themselves differently.

For us, BIG LOVE is a big deal, and so it's what our future commitments will be built on.

So stay tuned, there’s more BIG LOVE to come.