Mixer Brand The London Essence Co. Reveals 'London Distilled' Campaign

Premium mixer brand, The London Essence Co. has unveiled its new look brand campaign, London Distilled, hoping to bring a fresh perspective to the category. The two-month campaign will be showcased across three main channels; OOH, social media and strategic media partnerships, with the aim of celebrating the unique blend of mixing, set at the heart of modern cities.

Celebrating the different characters found in a stylish metropolitan city such as London, the new campaign hopes to capture the diverse blend of creative influences, known to The London Essence Co. as ‘tastemakers’. The final result is a reflection of how diverse blends come together to create exceptional experiences. This reflects the creative process that lies at the heart of the London Essence brand, taking remarkable and diverse ingredients and artfully blending them to create exceptional drinks. The style of the creative is inspired by the London heritage of the brand with an added fresh contemporary edge.

“We’re thrilled to be launching the next stage of our journey with the debut of our London Distilled campaign across Great Britain and Ireland. We are born of London and are proud of the creativity that is fostered not only in our home city, but cities around the world. Our campaign captures the tastemakers of London, both in our creative and in our partnerships, they inspire us and our audience.” explains Ounal Bailey, co-founder of The London Essence Co. 

The OOH campaign will be live in key cities such as London, Manchester, Edinburgh, Dublin and Belfast across large format billboards, a number of premium contextual sites where individuals socialise, and key travel routes intrinsically linking the campaign to where premium mixer consumers commute and will also enjoy the festive season.

Media partnerships with The Times and SheerLuxe will also help leverage the credible tastemaker associations at scale, whilst social media will drive reach through discovery content across Instagram and Facebook. The Times media partnership will include a content series with celebrated Londoners Henry Holland and Sophie Ellis-Bextor, as well as an interactive map which guides you to the best of London’s bars to experience this winter.

Laura Varnam, client Lead at mSix&Partners says, “We’re proud to continue our great work with London Essence and bring the true Essence of London to our tastemaker audience. Bringing together partnerships, impactful OOH and world class social executions to deliver the alchemy that truly delivers media greater than the sum of its parts.” 

The London Distilled campaign is now live across OOH, soon followed by social amplification and media partnerships.