M&M Food Market Urges You to Transform Your Home into Your Own Personal Restaurant

‘There’s No Restaurant Like Home’ invites all Canadians to savour their meals unapologetically. Staying in is the new going out, so we’re launching a platform that embraces the realness of how people eat, cook and serve food at home. 

M&M Food Market has the power to transform your home into your own personal restaurant. The menu: whatever you want. And the experience—that’s up to you too. An atmosphere where kids can be kids, and the adults can sit back and enjoy. The kitchen is always open. And there’s always an open seat.

“At M&M Food Market, we want you to enjoy those special moments that only happen at home,” said Greg Boyer, VP, marketing, M&M Food Market. “Those unplanned, spontaneous moments that challenge what might be considered socially acceptable. We want you to embrace those food choices and celebrate without judgement. So, go ahead and eat cake for breakfast or enjoy only apps for dinner.” 

In partnership with Cossette, M&M Food Market is leveraging a combination of digital OLV, digital OOH, as well as paid and organic social media to excite food lovers and give them the freedom to enjoy food to the fullest in a way no restaurant could. 

“M&M Food Market is uniquely positioned between the indulgence of going to a restaurant and the convenience of home delivery,” said Anthony Atkinson, executive creative director, Cossette. “Both offerings have their drawbacks, but where M&M Food Market thrives is giving consumers the opportunity to enjoy great food any way they like. Inspired by the works of Martin Parr, we embraced this bold tone and leaned into the pure joy of eating restaurant-style food in the comfort of your own home.”