Mobility Provider Flix Inspires Travellers to Swap Digital for Real Life Experiences

Out of a multi-stage pitch, McCann Germany has emerged as the new creative agency of international mobility provider Flix. Based on a global campaign concept, the first three localised campaigns have started airing in Germany, Italy and Portugal across TV, online TV, Social, display and (D)OOH.

The creative concept and claim 'More Life in Real Life' did not only guide the creative outcome but also the approach to production. 

While previous communication was mainly product-centric, the new campaign aims to increase brand awareness and consideration by tapping into the more emotional aspects of traveling - and therefore shifting brand perception from being a provider of fares to being an enabler of meaningful moments.

“We have been working on a new positioning for our brands aiming to put the customer at the centre, and we are starting with this campaign. Every journey has its unique story. And Flix enables our customers to have these authentic, real-life experiences. We connect our customers with their families and friends and enable them to discover destinations across the globe,” says Max Zeumer, COO, Flix.

Under the new claim 'More Life in Real Life,' the campaign explores the tension between digital and real life experiences. It inspires people to get off their couches and see for themselves, feel for themselves, experience for themselves instead of living vicariously through their screens. Thanks to countless destinations at affordable prices, Flix enables exactly that.

And now, what’s better to promote the real world than the real world? To stay true to their creative concept of authenticity, Flix and McCann decided against storyboards or detailed shotlists. Instead, they created a unique production set-up in collaboration with Craft and Fount under the creative direction of McCann’s Jennifer Signon and Barne Heimbucher. Their goal was to capture authentic real life content, with moments that genuinely just happen when you travel - keeping in touch with the main reasons people love to travel. 12 days, three countries, FlixBuses, FlixTrains, real people, real experiences.

“It takes an extraordinary client and relationship to go through with a planned unplanned production like this and generate content that couldn't have been thought up beforehand," say Jennifer Signon and Barne Heimbucher of McCann’s creative team. "It was the idea that drove the project as we could really only show them their campaign after the production.”

“This high level of trust placed in us by our client Flix makes for a collaboration that is as fruitful as it is efficient, and both sides are very proud of the results,” says Jan-Philipp Jahn, CEO of McCann and CRAFT Germany.