Monash University Unveils ‘Build Your Own Documentary’ Publishing Platform
Monash University has launched an innovative
content publishing platform that allows students and industry
professionals to build their own documentaries based on issues they find
interesting.
Purpose-built by Y&R Melbourne*, the
proprietary technology seamlessly builds bespoke documentaries in real
time. Launching with seven broad themes, there are hundreds of hours of
footage, cutaways and music tracks, with millions of possible outcomes.
To view the platform, go to: http://adifferentlens.monash.edu/.
Says Fabian Marrone, CMO, Monash University: "The Build Your Own
Documentary platform for A Different Lens allows users to generate
highly targeted, highly relevant, in-depth
content for an audience of
one, instantly. We're excited to give current and potential students,
and interested members of the community, the ability to engage with the
issues most important to them."
Says James Wills, creative director, Y&R Melbourne: "After interviewing Monash academics
for the A Different Lens documentary series, we quickly realised we were
leaving heaps of inspiring and intelligent insights on the cutting room
floor. We didn't want them to go to waste, so the Build Your Own
Documentary platform was born. This gives people the chance to sit in
the director's chair and dictate what they want to see."
After
watching their unique edit, each user will be served a tailored list of
courses relevant to their selections to help them discover the range of
degrees on offer at Monash.
