Mother has announced its latest senior hire. Paul Hutchison - most recently CEO of Bohemia in Sydney - joins the agency as head of media. In this role, he will shape and lead Mother’s approach to media and communications planning, with the objective of offering clients a uniquely differentiated media proposition in the UK market.
Paul Hutchison is a media executive with a stellar reputation. This was built in the UK at Wavemaker, where he was COO to CEO from 2018 to 2022 and in various senior positions at MEC for over eight years from 2010 to 2018. At both agencies, his record of building great teams and businesses - whilst delivering for clients - speaks volumes. With Wavemaker picking up clients including Nationwide, Eurostar, BMW/MINI and various Government departments, being well-regarded by the media community, and one of The Sunday Times Best Places to Work. Before this, Paul started his media career at Vizeum and as a planner at creative agency DLKW.
Paul Hutchison commented, “I first met Mother when we worked on Coca-Cola together. Since then I’ve always been a massive fan of their approach of applying creativity to everything. With one of the strongest agency leadership teams anywhere in the world, time and again, they manage to bring something different and relevant to our industry. The opportunity to join the team, and to help to bring the Mother media vision to life in the UK and internationally is one I simply couldn't resist.”
Katie Mackay-Sinclair, partner at Mother added, “We’re sure that Hutch will bring radical accountability to how we approach media, he has high standards and is primed to bring a bit of media rebelliousness to the UK market – for clients and for creativity, the need has never been greater.”