Mr Porter Embraces the Essence of Self Identity for Latest Film 'Belonging'

London-based Twice Pictures has quickly developed a reputation for delivering high-end content for many of the world’s finest luxury brands. 

The Production Studio was founded in 2018 by Bugsy Steel and Rhys Evans to selectively work with the people and brands they really connect with. The focus of Twice Pictures, as it grows, is on collaboration, relationship building and making great work that customers actually want to watch. When engaging in a project, the goal isn’t just one film or campaign; it’s about being intrinsically linked to a brand's ethos.

What can we expect from Twice Pictures’ aesthetically auspicious Mr. Porter 2022 Campaign? 

Since launching in 2011, Mr Porter has grown to represent an increasingly broad vision for men’s style. Mr Porter’s site is a destination of discovery for men – a place to be inspired, find connections and explore all aspects of a stylish life. They’re on a mission to provide men with everything they need to look their best. 

For their most extensive marketing push since its inception, Mr Porter turned to Twice Pictures and director Charlie Crane to help them create a TV, online and print campaign. Embracing the essence of who they are and have evolved into. This series of films takes the viewer through some of the themes that connect us all: identity, belonging and exploration.

EP of Twice Pictures, Rhys Evans says, ‘I was overjoyed when Mr Porter came to us to create a campaign reaffirming them as the future of men’s style. We’ve created a through the line campaign that is confident, bold, and a step in the right direction for a brand that we thoroughly admire.’ 

Twice Pictures are excited to be working on their first job with director Charlie Crane, known for his poignant emotional work and contemporary visual style – we can expect a lot more to follow! 

The Mr Porter 2022 Brand Campaign is live now. More work from Twice Pictures here