Mr. President and AVIVA Bust Myths Surrounding Electric Vehicles with Pioneer Drivers

Sales of electric cars are rising fast. If the Government hits its most ambitious decarbonisation targets, four out of every five miles driven in 2035 will be by an electric vehicle. For car insurers like Aviva, this presents a big challenge but also a marketing opportunity to prime future electric vehicle drivers.

Mr. President's 'Electric Car Pioneers' campaign is designed to build Aviva’s association with electric vehicles in a market flooded with functional advice and buying guides. The short film explores the questions and myths that make the decision to ‘go electric’ feel so daunting by hearing from some of the early adopters who took the leap as far back as 1997.

The content helps to demonstrate that, as technology progresses, Aviva will continue to be there for every drivers’ vehicle needs.