Museum of Contemporary Art Chicago Explores Internet Culture with Latest Initiative

Over the weekend, the Museum of Contemporary Art Chicago (MCA), in partnership with the Chicago office of FCB, launched a new initiative, in conjunction with the MCA’s newest exhibition, 'I Was Raised on the Internet' (IWROTI).

The exhibition and campaign focus on how the internet has changed the way we experience the world and encourages people to recognise the different ways that the Internet has shaped and impacted our lives through digital OOH boards, a six-second social spot and live installations at select Chicago locations throughout the month. The installation was located at Union Park (1501 W Randolph St, Chicago, IL 60606) on Saturday, July 14th through to Sunday, July 15th.

IWROTI is the next phase of a larger campaign, 'Made You Look,' that launched on April 7th and encourages new and returning visitors to take a second, deeper look at the MCA after a major building redesign.

Commenting on the project, Liz Taylor, Chief Creative Officer of FCB Chicago, said: “‘I Was Raised on the Internet’ not only makes you look, but makes you think. Our entire way of living – how we see, feel and interact with one another – has completely shifted over the past 20 years. This campaign reflects the way people today consume media, and challenges their perspective of the world around them in an age of distraction.”