My Most Immortal Ad: Aidan McClure on The Economist's Sit Next To You At Dinner
The Economist - Sit Next To You At Dinner
I think about this ad a lot. I mean... a lot. I thought about it heavily during my first job at AMV when I got to shakily put pen to paper and work on the account. And then pretty much any time entering a new social situation since: parties, clienty things, meetings, even catch ups with old friends. For the past 25 years those 10 words have haunted me, ensured I continue to stay curious, learn new things, meet new people, collect entertaining experiences, and most importantly listen carefully to what people say. It’s also the reason why I’ll pick up the Economist whenever I’m travelling.
Because the ads that live on are the ones that strike at the core of what it means to be human and then link this seamlessly with the benefits of the product in a well-branded way. For me, this is one of the purest expressions of what a great ad should be.
The Immortal Awards entry system is now open and entries into competition will be accepted until September 5th 2024. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between September 1st 2023 and August 31st 2024.
Every member of LBB is entitled to up to five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today.
If you have any questions about The Immortal Awards or need any help with your entries, please contact awards directors Paul Monan (paulm@lbbonline.com) and Emma Wilkie (emma@lbbonline.com)
