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The Immortal Awards in association withJSM
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My Most Immortal Ad: Stéphane Xiberras on Sony PlayStation's Double Life

09/10/2024
Award Show
London, UK
166
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As the Immortal Award juries start their deliberations, the president and chief creative officer at BETC takes a look at an ad that's stayed with him forever
With this year's Immortals Awards jury days now underway, our jurors have been taking it in turns to select the ads and campaigns that have stood the test of time in their minds, revealing the reasons why they’ve stayed with them through the years as their Most Immortal Ads.

Today, Stéphane Xiberras, president and chief creative officer at BETC, looks back at a mesmerising and haunting visual and audio masterpiece.

SONY PLAYSTATION - Double Life

There is the sacred, twilight music of Gabriel Fauré's requiem. In the soundtrack, voices recounting a disturbing form of schizophrenia. In the images, alternating colour and black and white, everyday people enclosed in a small, banal frame, but with the gravity and transcendence on their faces of those who have experienced things beyond imagination (a bit like the Tears in the Rain monologue at the end of Blade Runner). This film, these faces, this child who says 'I've conquered worlds' will stay with me for the rest of my life. It's the very essence of the video game in 60 seconds, far, far away from the entertainment and 3D images that the video game industry has been serving up ever since.  Oh, and if you ever watch this masterpiece again, try watching it as if you only discovered at the end that it was PlayStation…         


If you have any questions about The Immortal Awards or need any help with your entries, please contact awards directors Paul Monan (paulm@lbbonline.com) and Emma Wilkie (emma@lbbonline.com)
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