Mythology, an independent creative company dedicated to crafting impactful work across branding, advertising, and retail design, today announced the promotion of Sophie Mascatello to partner, head of design.
Sophie joined Mythology in 2019 and was promoted to creative director and head of design the following year. She joins existing partners Anthony Sperduti, Fernando Music, Ted Galperin, and Audrey Attal in leading the agency's multidisciplinary team of writers, designers, art directors, and strategists who have built a reputation for their work for iconic brands such as Target, A24, Warby Parker, Harry's, LiveNation, Mattel, Speedo, The Coca-Cola Company, and JUST Egg.
"Sophie's talent, leadership, and vision have been instrumental in shaping Mythology's creative output and culture," said Anthony, Mythology's founder. “Her well-earned elevation to partner recognises her invaluable contributions to our agency and positions us well for continued growth and success."
Prior to Mythology, Sophie held senior creative and freelance roles at Partners & Spade and Baron & Baron. She also co-founded the creative studio George & Elaine and has been a visiting critic at Parsons School of Design and her alma mater, Rhode Island School of Design. Her work has been recognised with numerous awards, including an ADC Silver Cube, an ADC Bronze Cube, the Dieline Plastic-Free Innovation of the Year, the Dieline Best of Health, Beauty and Personal Care, and a Pentawards Diamond. She also served on the ADC Awards 2024 Jury.
“After six years of creative collaboration, brand building - and even a global pandemic - I'm excited to take on a partner role at Mythology, alongside people I love and admire,” said Sophie.