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Naomi Osaka, Kaia Gerber, Vince Staples, and Quenlin Blackwell Move to the Magic of Beats by Dre

05/05/2022
Production Company
Los Angeles, USA
470
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SMUGGLER's Nina Holmgren directs the 'Move How You Want' video

Director Nina Holmgren’s latest work for Beats By Dre is set to Vince Staples' new track ‘Magic’ from his newly released album Ramona Park Broke My Heart. The film is an instinctual and movement-filled piece, crafted around the contagious energy of the one thing which moves us all – the beat. Set around visually heightened worlds, it celebrates the diversity of an entire culture unified by music. Both playful and momentous while rooted in authenticity, the film features Naomi Osaka, Kaia Gerber, Quenlin Blackwell and Vince Staples. True to Nina's unique filmmaking approach, she crafts a dramatic visual poetry, bringing her sensibility and distinctive visual language while interlacing pulsating moments that perfectly captures the essence of the brand.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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