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Natalie Lam’s 2024 Cannes Contenders – Publicis Groupe APAC

12/06/2024
Advertising Agency
Singapore, Singapore
145
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This year, Natalie Lam's top Cannes contenders from Publicis Groupe APAC create true connections with local culture, add value to consumers’ lives, and move with the region’s dynamic pace of change
Since joining Publicis Groupe in 2021, Natalie Lam (chief creative officer, Publicis Groupe APAC) has made it her mission to champion work that reflects the eclectic diversity and modern innovation of markets in APAC, created for the Groupe’s biggest clients.

“This year, I’ve chosen a mix of work that showcases the incredible dynamism of brands in our markets: ideas like ‘Ride the Arches’, where McDonald’s was able to change its customer experience very quickly to get more people cycling around the Philippines. Ideas that reflect the light-hearted playfulness and optimism of local cultures, like Oreo China’s Art of Play and ‘Turf Finder’ for Gatorade India. And as always, a few timeless ideas that don’t necessarily fit into any mold,” says Natalie.

Oreo – Art of Play

Leo Burnett Shanghai                                           



McDonald’s – Mom’s Bed

Leo Burnett South Korea



McDonald's – Ride the Arches

Leo Burnett Philippines



Tiger Beer – Summer Puffer

BBH Singapore/LePub APAC      



Gatorade – Turf finder

Leo Burnett India



Bundaberg Rum – The Wedding that Fans Built

Leo Burnett Australia            



McDonald's – The Untranslated Ad

Leo Burnett Indonesia      



Pepperstone – Don’t be Fine with It

Saatchi & Saatchi New Zealand



Cathay Pacific – Souvenired Media

Leo Burnett Hong Kong    



Oreo – Say it With Oreo

Leo Burnett India



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