National Physical Laboratory Appoints Nelson Bostock as Communications and PR Agency of Record

(Credit: NPL)

The National Physical Laboratory (NPL), the UK’s national metrology institute, has announced the appointment of Nelson Bostock (part of Accenture Song) as its PR and Communications agency of record under a three-year contract. 

As one of the world leading organisations in measurement science, engineering and technology, NPL is a critically important and trusted organisation that defines the primary reference standards which underpin our prosperity and quality of life. NPL drives innovation in areas including quantum technologies, cancer treatments, advanced manufacturing, climate monitoring, and 5G networks. In the digital era, NPL’s works to ensure reliable data, global trade and the effective adoption of new technologies.

Nelson Bostock will collaborate with NPL’s in-house PR team to raise awareness of NPL’s vital role in society and trade, highlighting its team of leading scientists and experts, and showcasing its contributions to fields like time and frequency, biosciences, quantum technologies, and environmental monitoring. In 2025, NPL celebrates its 125th anniversary and Nelson Bostock’s scope will include raising the profile of NPL among both national and international audiences during this milestone year.  

As part of UNLIMITED, Nelson Bostock will use its Human Understanding Lab to deliver insights into audiences, media, and market trends. This approach will celebrate NPL’s legacy and future impact, reinforcing its leadership in metrology and measurement science within the UK and global STEM communities. 

Charlotte Blake, corporate communications leader at NPL, said, “We are delighted to welcome Nelson Bostock as our communications partner. Their creativity, strategic insight, and proven expertise in science and technology communications make them the ideal fit to help us share our story and showcase NPL’s leadership in innovation. We look forward to a successful collaboration, particularly as we approach our 125th anniversary in 2025.”  

Lucy Watson, managing director, Nelson Bostock, commented, “The National Physical Laboratory is a dream client for any agency working in technology and we are delighted to be partnering with them to increase understanding of their vital role in society and business. We can’t wait to help them find their voice and change the conversation across industries. This appointment is testament to our shared passion for innovation and our ability to craft impactful communications that resonate in the fields of science, engineering, and technology. We’re looking forward to collaborating with NPL’s exceptional in-house team to elevate their work, drive visibility, and make their 125th anniversary in 2025 a defining moment on the global stage.” 

Nelson Bostock's latest appointment adds to its recent wins, including PR work for The Breakthrough Agenda and securing B2B and B2C contracts with TP-Link, the world’s leading networking and home solutions provider. These successes underscore the agency’s expanding communications services, expertise and impact.