National Pork Board Selects BarkleyOKRP as Consumer Marketing AOR

The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping into a wide range of brand and marketing strategies. 

As the National Pork Board’s general consumer marketing agency, BarkleyOKRP will strategize and develop branding and marketing solutions to increase the everyday consumption of pork products among younger Americans, improve awareness of the multitude of flavours pork offers, and highlight the many ways to cook and enjoy pork.    

“As an agency with a strong presence in Kansas City we have a deep love for pork and all its iterations, making this an ideal client for us to help celebrate and drive growth,” said Jason Parks, chief growth officer at BarkleyOKRP. “We can’t wait to dig in and help make a big business impact on pork consumption and experiences.” 

BarkleyOKRP will launch its first creative work for the company in Q1 2025.