Nescafe is the World's Coffee in Globe-Trotting Spot from Courage Inc

Shot on three continents in four countries in 23 days, new agency Courage Inc and Spy Films come together for Nescafe Canada.

Directed by Omri Cohen and shot on 35mm, Nescafe Canada takes us around the world.

Inspired by estimates that a staggering 5,500 cups of the coffee are enjoyed every second, the campaign looks at how the brand has established itself as a byword for the brew after expanding availability to over 180 nations.

The debut commission from new creative agency Courage saw the team thrown in the deep end for a whirlwind trip across the planet, accounting for some of those cups as they sought to keep jet lag at bay.

Dhaval Bhatt, co-founder and chief creative officer at Courage, added: “Nescafé is a brand I grew up with. The aroma of the coffee right away brings me back to when my mom would make coffee at home, and the whole house would have this delicious smell wafting through it.

“As we talked to more people, everyone seemed to have their own version of those memories associated with the brand – the way they make it differently in different cultures, or how it’s enjoyed differently in different parts of the world.”