Netflix Creates ‘Bobot’ to Tell Us What Wout Weghorst Is Watching Following FIFA World Cup

Isla and Netflix finally give an answer to the question we have all asked ourselves these last months. FIFA World Cup. Argentina defeats Netherlands in a dramatic game. In that context, Messi asked Netherlands striker Wout Weghorst a question that travelled around the world: “¿Qué mirá’, bobo?” What are you looking at, fool? A question that remained unanswered…until now. Because Isla and Netflix have created 'Bobot', a bot that will tell us what the Dutch player is watching… on Netflix. It is important to explain that in Spanish the verb “mirar” is used both for “looking at” someone and for “watching” TV. The campaign will be launched with a fun commercial starring the key witness of the birth of that question: reporter Gastón Edul.

“We all like to talk about series. It is something that connects us. Be it with friends, family, co-workers or whoever, at some point the subject always comes up, and the question is ‘What are you watching?’ said Gamba and Greco, Isla’s creative directors.

The campaign includes audiovisual pieces, OOH advertising, and a strong presence in social media.