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New Angel Soft Tissues Ad Says Happy Father's Day to Single Mums

17/06/2015
Advertising Agency
Los Angeles, USA
72
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Deutsch LA launches first work for Angel Soft since becoming the company's AOR

In advance of Father’s Day this weekend, Deutsch LA has launched a new Angel Soft video that shines a light on single mothers all over the world who play the role of both parents.

In the video titled 'Happy Father’s Day, Mom,' people share their real, personal stories about being raised by a single mom.

This effort marks the first campaign in Angel's new partnership with Deutsch and is part of the brand’s new narrative and tagline 'Be Soft, Be Strong.'


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