New Campaign Challenges the Way We See Burn Victims

Each year, there are 400,000 burn victims in France - 10,000 of which are considered severe.

Once out of a health care pathway that's often long and painful, burn victims must face the gaze of others and an outside world which is reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.

Changing the way we look at burn victims is the aim of this new campaign from TBWA\Paris. Through a new film directed by Bertrand Degove and Fabrice Gobert, the campaign features teenagers in a story about teenage life. But can a teenager suffering from severe burns live a 'normal' life?

Created under the impetus of Laurent Gaudens, victim of an accident at the age of four and suffering severe burns himself, the association Burns and Smiles aims to help burn victims to resocialise through several essential missions, including social events and the creation of a powerful community of mutual aid for burns victims.