New England Aquarium Selects Allen & Gerritsen as Creative and Media AOR

The New England Aquarium has named A&G (Allen & Gerritsen) as its new creative and media agency of record following a formal review. Located in Boston, Massachusetts, the Aquarium is a non-profit research and conservation organisation that has protected and cared for the ocean and marine animals for more than 50 years. It also welcomes and educates more than 1.3 million visitors annually on Central Wharf.

“We were drawn to A&G’s extensive experience in tourism and destination marketing, especially for the Boston area,” says Suzanne Liola Matus, vice president of marketing, sales, and visitor experience at the New England Aquarium. “The agency’s data and insight-driven approach to creativity is exactly what we were looking for in support of the Aquarium’s goals, and we are excited to see how this partnership helps us attain those goals.”

A&G will be charged with the New England Aquarium’s development of always-on, integrated advertising campaigns to drive annual attendance.

“With its commitment to research, education, and conservation, the New England Aquarium is an ideal client for us at A&G,” says Jennifer Putnam, chief creative officer. “Our team is passionate about creating an impact for causes that matter, and we feel confident we can do that for the Aquarium in taking its message of inspiring all to protect and preserve the ocean to more visitors than ever before.”

A&G will launch its first creative work for the company in the summer of 2025.