New Reebok Spot Champions Pioneers of the Past & Future

This new film by Reebok Classics is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture.

The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.

The film was made by The Rig Out and directed by Antony Crook of Ridley Scott Associates on location in Bolton and Manchester. Cinematography was done by Lol Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).