New Telstra Campaign Highlights Unexpectedly Good Value Deals with The Monkeys

Created in partnership with The Monkeys, part of Accenture Song, ‘Deals You Didn’t See Coming’ captures familiar and relatable moments that take a turn for the unexpected, all thanks to Telstra’s surprising deals. The campaign includes broadcast TV, digital, OOH, retail, social and radio, and will run throughout the year to signpost Telstra’s great retail deals.

Telstra chief marketing officer Brent Smart said, “There’s a lot of retail clutter in our category, we want to cut through the noise and showcase our deals with a bit of unexpected humour that you might not have seen coming from our brand.”

The Monkeys chief creative Ant Keogh said, “These are retail spots, and they tell a story about great value which can potentially go on indefinitely. And while we feature a giant starburst rondel in every ad, the humour allows us to treat the audience with respect and intelligence the whole time.” 

The campaign launches with up to $750.00 0ff a range of devices, an offer which runs until September 4 2023.

The campaign was made with Benji Weinstein from Finch.