senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

NFL QB Deshaun Watson Breaks Down Play with Next-Gen Stats

12/10/2020
PR Agency
Austin, USA
115
Share
Powered by Amazon Web Services, the new spot is from Seattle-based creativity agency Little Hands of Stone and production company Hungry Man

​NFL fans know their favourite plays are amazing. But with next-generation stats powered by Amazon Web Services (aka AWS, provider of cloud computing platforms from Amazon.com), football fans now get concrete, data-driven proof of just how unlikely those highlight plays are.

In the new :30 spot, airing nationally and online from Seattle-based creative agency Little Hands of Stone, Houston Texans quarterback Deshaun Watson recaps one of his many standout plays from the 2019 season - live from the sideline of the field.

Deshaun narrates the play, explaining to fans the next-gen stats behind the play and showing how his insane performance only gets crazier when you see that data behind it. Using artificial intelligence and machine learning, AWS gives NFL fans a deeper, more visual understanding of their favourite plays with next gen stats including player speed, scramble distance, throw distance, receiver separation, and catch probability. 


Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0