NFL Stars Brock Purdy and Saquon Barkley Join Team Applebee’s in Campaign from Grey New York

Applebee’s Grill + Bar is kicking off its first season as the Official Grill + Bar Sponsor of the National Football League with 50 cent Boneless Wings for dine-in and To Go and NEW $10 NFL Bucket Cocktails.

To celebrate America’s Favorite Boneless Wings for only 50 cents and the start of the season, head coach Dan Campbell, Philadelphia Eagles running back and two-time pro-bowler Saquon Barkley, and San Francisco 49ers quarterback Brock Purdy join Team Applebee’s in a new advertising campaign that begins airing today. Plus, Applebee’s will throw the first pass with an exciting docu-style series featuring some of the NFL’s most popular players, while offering guests across the country delicious deals at an unbeatable value. 

“There’s no better way to celebrate the return of football season than with America’s Favorite Boneless Wings for only 50 cents and our NEW $10 NFL Bucket cocktails,” said Joel Yashinsky, chief marketing officer at Applebee’s. “During the off-season we’ve been training to give our guests unbeatable offers and experiences – such as our Club Applebee’s Super Bowl Sweepstakes! Plus, our new integrated advertising campaign features some of the league’s biggest stars. We’re just getting the game started at Applebee's!”

PRE-SEASONING – An Applebee’s Training Camp 

To celebrate throughout the season, Applebee’s is launching PRE-SEASONING – An Applebee’s Training Camp. This eight-part weekly mini-series available on Applebee’s social channels follows NFL stars, Purdy, Barkley, and Coach Campbell as they join Team Applebee’s and features their highs and lows as they find their place in Applebee’s dining dynasty. Airing on Sept. 10, the social show, produced by Grey New York, will offer a behind-the-scenes glimpse of the NFL stars’ journey to learn what it takes to serve up the Good in the Neighborhood at their local Applebee’s. View the trailer here.  

“We’re proudly serving up the NFL to our guests both in restaurants and online,” said Yashinsky. “While Applebee’s is home to all occasions, this social video series is a first, and we know our guests are going to have just as much fun watching, as we had making it. Brock, Saquon, and Dan were amazing partners – and Coach Campbell’s acting skills are second to only his coaching prowess!”