Nick Lachey Sells Out Twice in BBDO NY's Peanut Butter Twix Campaign

To help introduce its new Peanut Butter line extension, Twix has launched a new advertising campaign building on the brand’s successful “Left TWIX/Right TWIX” platform introduced two years ago.

For this campaign, both Peanut Butter Left TWIX and Peanut Butter Right TWIX have enlisted the services of Nick Lachey to serve as spokesperson for their respective brand.  Of course, this puts Nick in a somewhat tenuous situation, advocating on behalf of two “competing” companies and highlighting the absurd rivalry between the two.  Which is also a way of having fun with celebrity endorsement campaigns.