Nike Captures Paige Bueckers’ Impact on the Sports Industry with Powerful Film

BYT director Mikayla Gamble's latest project for Nike Basketball is not only an impressive piece of filmmaking, it also marks a major milestone in Nike's history. The campaign highlights the groundbreaking collaboration between Nike and Paige Bueckers, underscoring her impact on the sports industry. Bueckers is the first NIL athlete to design and launch a Nike Player Edition basketball sneaker—the Nike G.T. Hustle 3. 

The film captivates audiences with its dynamic and thought-provoking narrative and is a powerful representation of Nike's commitment to diversity and inclusion within the sports industry.

"One of the most rewarding aspects of telling stories around monumental moments like this is focusing on the details that truly matter. I've always loved BYT's priority of authenticity—whether in personality, sport, or in the craft of great work. With that foundation, we were able to break free from the confines of the 'traditional' basketball commercial, taking bold risks like shooting on 16mm film, creating a surreal VFX shoe suspension moment, all while staying true to the essence of Paige Bueckers—not just as an athlete, but as a person," said director, Mikayla.

Paige "Buckets" is currently regarded as one of the world's top women basketball players. Pairing her with a star on the rise director like Gamble made for the perfect match—each meeting the other at a pivotal time in their respective careers. Both have signed on with companies that embrace their exceptional talent and will help take them to the next level in their careers.

For BYT, it solidifies Gamble as one of the most promising young directors in the industry. Mikayla's previous work for Gatorade, Nike, Snapchat, and Open AI has garnered her attention for her ability to consistently deliver on style and substance.

Stay tuned for exciting upcoming projects from Mikayla Gamble on BYT.NYC and be part of her creative journey... and keep an eye on Paige "Buckets," she's going to change the game. You won't want to miss a second of it!