Nike China Scours Shanghai for Swagger in Brilliantly Produced Ad

The latest film from Riff Raff’s rising star Finn Keenan is an epic comedy narrative for Nike and Wieden+Kennedy Shanghai. The film follows a butler searching the city for ‘Qiang Diao’, pronounced ‘Ch’yang d’yow’ which is a Shanghainse word meaning ‘swagger’ ‘confidence’ ‘flair’ or ‘game’ - something that cannot be bought, but has to be earned.

By the end of the journey he realises he now has ‘Qiang Diao’ which he gained through sports. Finn is known for his clever in camera or edit techniques and great comedy performance, and has stepped up from doing the social films for Nike Londoner, to the hero brand film for Nike Shanghai.