senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Nike Opens the Doors to a Wonderful World of Colour for Dynamo Go Kids Range

04/05/2022
Production Company
London, UK
285
Share
Butt Studio and Blinkink jump into CGI flowers, butterflies and toys to bring Nike’s FlyEase trainers to life

In Harry Butt’s (aka Butt Studio’s) latest endeavour for Nike, he takes on KIDSVISION.

Jumping feet first into a CGI world of flowers, butterflies, toys and much more, Harry teams up with Nike Portland once again in this visual delight.

As part of the ‘Dynamo Go and Play Pack’ collection, Harry’s virtual material palette for Nike’s FlyEase trainers consists of hard shiny plastics, inflated fabrics and foam textures, some with a semi-transparent gradient. From these materials, Harry creates objects that bounce, jiggle and inflate on screen giving the perception the viewer can almost reach out and touch them.

This project was a perfect fit for CG specialist Harry Butt, whose talents lie in creating worlds that are both technically excellent and aesthetically beautiful. Previously, Harry has worked with Tame Impala and Zalando to build immersive worlds that push the boundaries of 3D.

As an experimental artist operating in multiple digital animation avenues, including AI, Butt Studio is ahead of the game and we’re excited to see what happens next.

Agency / Creative
Production
Post Production / VFX
Animation
SIGN UP FOR OUR NEWSLETTER
Work from Blink / Blinkink
Legacy
Battersea
23/10/2024
18
0
32
0
Friend
British Army
26/09/2024
12
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0