senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Nissan Apologises to Local Residents of Mexican Formula E Race Track for the Wild Noisiness of Its Fans

12/01/2024
Advertising Agency
London, UK
534
Share
This activation is supported by a mockumentary style film created by Dark Horses

Mexican Formula E fans are widely known to be the wildest, loudest and most rambunctious fans on the planet, while the Foro Sol is well known as the loudest grandstand in motorsport.

The campaign, Lo Siento Nuestros Fan Estan Locos, ‘Sorry, our fans are crazy’ reinforces that Nissan is regularly voted as the favourite team of Mexican fans and allows the brand to celebrate that in style. And making it up to the local residents who have to deal with the dreadful din of the constant “whooping and hollering” and give them a great undisturbed weekend, Nissan is handing out Nismo team-inspired ear defenders & earbuds to fans who live near the racetrack.

This activation is supported by a mockumentary style film that shows an elderly local woman, who lives near the track, complaining about the noise of race day. She tries to block the noise out with soundproofing egg crates and a makeshift earphone pillow, claiming, “if I ever see those drivers, I’ll give them a piece of my mind.” Just as a doorbell rings and Nissan Formula E drivers, Sacha Fenestraz and Oli Rowland, turn up at her door with a pair of ear defenders - as way of an apology. Together as they have a now quiet cup of tea she announces ‘I’ve always liked those drivers.”

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Lucky Generals
A Taste of the Unexpected
Drambuie
22/10/2024
34
0
Inclusive Travel
Virgin Atlantic
27/09/2024
9
0
The Stakes Have Never Been Higher
Barclays Women's Super League
16/09/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0