It’s All About the NOELedge in Noel Leeming Campaign via TBWA\NZ

Nobody in New Zealand knows tech like Noel Leeming, and it's the brand’s supreme NOELedge of all things technology that is brought to life through an amusing series by TBWA\NZ.

From a cat lover in need of more pet photo storage to an outer space alien looking to transfer the data on its device, TBWA\NZ has created for Noel Leeming a memorable and sticky campaign that shows how the brand's expertise and service saves the day.

This series of quick and quirky interactions between the friendly Noel Leeming team members and a cast of eccentric customers with unique issues delivers big laughs, alongside practical solutions with impeccable service.

“When it comes to service and tech knowledge, Noel Leeming knows their stuff, in fact you could say they have Supreme NOELedge about their stuff. In a category that’s pretty boring and shouting about prices and little else, we wanted to let people know that no matter what they need Noel’s has the NOELedge to help,” says Shane Bradnick, CCO at TBWA\NZ.

In total, 10 executions have been created, with the most recent launching this week. All focus on how Noel Leeming team members are able to deliver straight forward solutions using their tech expertise and excellent service. There's the super villain looking for powerful devices, race car drivers wanting to satisfy their need for speed and plenty more to keep an eye out for.

"In this highly competitive trading environment we want to stand out but also want to remind Kiwis that we have great products, great prices and a full service offering. This campaign delivers all of this with humour," says Fiona Taimana, head of marketing and ecommerce at Noel Leeming.

"We love the way this shows how our team member's knowledge is able to solve a variety of customer problems, reinforcing Noel Leeming as tech and appliance experts. For more than 50 years we've been helping Kiwis and in that time our team have seen it all - as this campaign shows!"

The next round of character executions are rolling out before the end of the year on TV, OLV, digital, social and OOH.