Northgate Market Empathises with The Struggles of Multicultural Families During The World Cup

Based on the powerful insights of parents who have experienced the cultural differences that arise from raising ambicultural families, Northgate Gonzalez Market, the family-owned and operated Hispanic supermarket chain and its agency, Circus, have produced Jersey.  Representing the experiences of millions of Hispanics, Jersey is a beautiful story representing those who live in two worlds.  

“Soccer is about passion.  The World Cup is something enormous and is something many Hispanics eagerly await every four years.  That same passion is not always shared by the ambicultural younger generation. Most of our customers have experienced or seen this cultural duality in some form with their children.  It is a reality for today’s ambicultural generation,” said Caro D’Antuono, Vice President of Marketing for Northgate Market. “During this World Cup, we wanted to let our customers know that we understand their frustration and we found a way for Northgate to become part of the conversation.”