Norton Healthcare Celebrates All Things Louisville in 'All Together' Campaign

Norton Healthcare, the largest health system in Louisville, KY, has long been a beacon for universal access to high quality care in what is historically a racially and economically divided city. Investments in its new West End hospital (the first in the neighbourhood for 100 years), the Norton Healthcare Institute for Health Equity, and continued expansions and outreach throughout the area are evidence that the healthcare system believes that quality care can and should be easily available to everyone.

“We wanted our new Look for the N campaign to be an outward declaration of our purpose at Norton Healthcare and Norton Children’s:  We don’t just want to make our lives better. We want to make every life better,” said Renee Murphy, Norton Healthcare senior vice president and chief marketing and communications officer. “Care is more than what we provide our patients. Care – without judgment, without hesitation – is our contribution to the world we live in.”

The campaign’s central theme, 'All together,' illustrates Norton Healthcare’s desire to create a stronger, happier, and healthier Louisville in partnership with people who live and work in the community. Ads feature only iconic Louisville locations and real members of the community, many recognisable to residents. Even the music comes from local performers (hip-hop artist James Lindsey and The River City Drum Corps).

Doe-Anderson president and chief creative officer Leyla Touma Dailey noted, “This campaign was designed as a love letter to Louisville. Every choice we made from development to production was guided by our promise to care for the entire community - the hidden gems, the generous people - by casting real neighbours, using local musicians, and featuring beloved landmarks. The true embodiment of being here for each other.”

Renee adds, “Each person featured shared with us a story of how Norton Healthcare and Norton Children’s impacted their lives. We truly are the community’s health care partner.”

The new campaign launches with TV, out-of-home, and digital components today on July 17th.