Not To Scale and BETC Create Adorable Animation for Cow & Gate's Super Yummies

Film and animation studio Not To Scale recently completed a short film for Cow & Gate's Super Yummies. Directed by Colin Hesterly, the film expands and builds upon the existing look of the Super Yummies brand. Director Colin Hesterly and Not To Scale developed this brief by bringing to life the Yummies themselves in a cute and loveable way, inspired by the idea of theatrical productions and the great Busby Berkeley. The accompanying voice-over from actor and comedian Nick Frost interacts with the characters’ performances perfectly to illustrate the need for healthy and dependable food options for children.

“What was perfect about this project was that from day one there was a fantastic script. With that in hand we were able to start storyboarding almost immediately and spent a significant amount of time getting the performances and gags just right” says Colin Hesterly. “I think my use of symmetry and lighting really sticks out on this film. Another thing I like to do is fill my shots with lots of little actions going on in the background, that way each frame feels really built out.”