NotCo Introduces a Decoy Cow that Fools Aliens

The NotBurgers, plant-based burgers that have all the flavour of meat and are created by AI, have already been tested and approved by experts. Therefore, NotCo and The Juju are taking this test much further: to the town of Hidalgo in Mexico, where countless cases of sightings and cow abductions have been reported. 

In order to make the local livestock safe, they decided to create the “NotCow”, a decoy cow filled with NotBurgers, the AI-created product that tastes like meat, with the aim of attracting aliens and, at the same time, trick them. ¿The result? They abducted the decoy cow, thus freeing Hidalgo's cows from being victims of this flagellum.

The new campaign of NotCo, the foodtech that seeks to revolutionise the food industry by manufacturing plant based products via its AI, is created by The Juju, the creative agency of the Untold_ ecosystem. Guided by the mindset of offering integrated solutions that transcend borders, this is their first campaign carried out under the “One Single Office” work model between Argentina and Mexico. 

“If we as humans could not identify that NotBurgers are not made of meat, it was obvious that aliens could not do so either. Luckily, Giuseppe's (NotCo's AI) superior intelligence achieved what we were looking for. We believe that when Elon Musk sets foot on Mars, it would be good to set up a NotCo store to sell the NotBurgers, which are already an extraplanetary success”, said Nicolás Zarlenga and Federico Plaza Montero, CCOs and partners at The Juju.

"At NotCo we are always looking how to elevate our products through Giuseppe, our AI. For a while we have already test our NotBurger between "those who know the most about meat" in the grillers campaign, but now we wanted to boost it to the next level. Why not trying it on another planet and with a touch of humour? Together with The Juju, we decided to give it that special twist and show in a different way all that NotBurger has to offer”, added Felipe Correa, sr. marketing manager of NotCo South Cone.

This journey has a movie ending that can be seen in digital media in Argentina and Mexico, as well as on TV in the latter, in the coming months.